We tend to think of “mission” in the singular. “Your mission, should you choose to accept it…” and such. As a marketer, however, your mission is two-fold – you have both the corporate mission, and your product’s mission to consider.
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From the category archives:
Inspirational
A snidely hilarious clip from Conan on TBS, in which Comedian C.K. Louis shares his insight on the attitude of consumerism and the things we take for granted.
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“Innovation as a goal is overrated.” To be new, or to be flashy, just for the sake of being new and flashy is not, in itself, of benefit to the customer.
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“An invasion of armies can be resisted, but not an idea whose time has come.” – Victor Hugo
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It’s a music video! It’s an iPhone ad! It’s… well, the internet-dwellers aren’t quite sure what it is, but this somewhat-enigmatic YouTube video features the band Atomic Tom performing a catchy tune on a New York City train… entirely on their iPhones! Whatever it is, it’s a good example of subtle and effective marketing for everyone involved.
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People want to be excited today by the things they work on. That’s why, if you go to a Williams-Sonoma, the kitchenware place, they’ve got the coolest ice cream scoopers, and garlic presses, and they’ve actually engineered simple things like that, to create a net-new value proposition.
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Just when we thought we had exhausted our creativity with YouTube, up comes this small brand with a truly and literally “out of the box” idea. Bringing to mind those old “Choose-Your-Own-Adventure” books that became a fad among young readers in the 90′s, this recent promotional spot from Tipp-Ex lets viewers interact with the video to change its outcome.
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