A snidely hilarious clip from Conan on TBS, in which Comedian C.K. Louis shares his insight on the attitude of consumerism and the things we take for granted.
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From the category archives:
Inspirational
“Innovation as a goal is overrated.” To be new, or to be flashy, just for the sake of being new and flashy is not, in itself, of benefit to the customer.
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“An invasion of armies can be resisted, but not an idea whose time has come.” – Victor Hugo
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It’s a music video! It’s an iPhone ad! It’s… well, the internet-dwellers aren’t quite sure what it is, but this somewhat-enigmatic YouTube video features the band Atomic Tom performing a catchy tune on a New York City train… entirely on their iPhones! Whatever it is, it’s a good example of subtle and effective marketing for everyone involved.
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People want to be excited today by the things they work on. That’s why, if you go to a Williams-Sonoma, the kitchenware place, they’ve got the coolest ice cream scoopers, and garlic presses, and they’ve actually engineered simple things like that, to create a net-new value proposition.
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Just when we thought we had exhausted our creativity with YouTube, up comes this small brand with a truly and literally “out of the box” idea. Bringing to mind those old “Choose-Your-Own-Adventure” books that became a fad among young readers in the 90′s, this recent promotional spot from Tipp-Ex lets viewers interact with the video to change its outcome.
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Scarcity is bad… right? Not necessarily. Definitely not, if you’re a marketer. Seasonal marketing uses temporary scarcity to create value.
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When selecting a spokesperson to promote a new model of car, rodents of unusual size would not be my first thought. However, the “hip-hop hamsters” present the Kia Soul as not just another means of transportation, but as a bold new alternative, taking an “economy” car and turning it into something hip, desirable and smart.
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