Jose Palomino

A Second Look At Blogging And Your Business

August 16, 2010

A blog, when used strategically, is not only an effective way to communicate with customers and clients – it’s also a powerful tool that can help directly generate revenue.

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How David Can Beat Goliath

August 11, 2010

The story of David and Goliath is, of course, a classic Biblical story. Some of you might have heard it at Sunday School when you were kids. The headline would read: “Shepherd boy defeats giant, using only slingshot and a few carefully chosen stones!” The story is often told as a metaphor for the victory of the underdog — how a small, usually insignificant entity can overthrow the dominating opposition.

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A Lesson from the Old Spice Guy

August 9, 2010

When Old Spice and its advertising agency, Wieden + Kennedy, saw its latest campaign was becoming a viral success, they immediately capitalized on it. Now, not only has the Old Spice Guy, perpetually wrapped in a bath towel and flashing a debonair smile, become a household name; product sales are growing and the company is enjoying a breath of new life in its industry.

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How’s Your Website’s Landing Page?

August 6, 2010

If you own a website, a particular challenge that you’ll face is how you can be found amidst a throng of like-minded individuals who are also grappling for a potential customer’s attention in this free-for-all space. What will make you stand out from the rest? What will set you apart? As trivial as it may seem, first impressions really do last, so look your best the first time. And this is where landing pages, the first thing that they will see, will play a crucial role in your business.

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Why Not Make it Easier for Customers? 



August 4, 2010

So the lesson here is that you need to really rethink- especially in older type industries- whether or not what you accept as a true value is a true limitation or is it just a habit. 
Or maybe it was a limitation that was born from boundaries that your industry had from years ago that is no longer true with newer technologies?

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Reaching the New Master Social Networker: Mom!

August 2, 2010

Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or [...]

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Are Your Marketing Materials Consistent?

July 30, 2010

So you started your business with a clear mission, vision and values. You know your objectives, and you’re excited to implement your marketing strategies. You know you need to build your communications based on your value propositions, so you look at some of the most commonly used marketing materials and decide which ones you’ll create for your company such as brochures, newsletters, product sheets, and business cards.

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Disney – Why People Wait on Line

July 28, 2010

The obvious answer is because it is a unique experience. It’s something you pay good money to go and participate in and get something out of. But really you paid a substantial sum to get into the park, you pay an incredible sum to eat while you are there, you sweat, your are working, you are walking all over for a series of two minute experiences.

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