Jose Palomino

The “1 Pager”

October 11, 2011
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Developing the 1 Pager, more than other collateral, lets you capture your value proposition and the supporting details, while limiting you to the front and back of a single slice of paper.

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The Discipline of Those Who Flourish

October 10, 2011

Here’s an important question for you. What are you working on? You’ll probably tell me that your “plate is full.” You no doubt have plenty to do and lots of items on your agenda…

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“Social Media is Not for Me”

October 5, 2011
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5 Reasons Why Social Media is a Fad and Not Relevant for my Business.

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Volume, Velocity, and Value

September 27, 2011
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Every part of your organization is working toward sales transactions. Pricing establishes the amount of revenue and profits from those transactions, and determines the volume, velocity and value of your sales.

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From Brain Equity to Brand Equity

September 20, 2011
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7 Steps for Converting Your Knowledge and Brain Power into a Real Business – It’s no secret that over the last several years, business has been increasingly tough, and in many ways, it has been arguably tougher on middle management than on any other group of workers.

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Sales Access to Power Players

September 15, 2011

You need access to the right people, and the right messages for those people when you’re given that access.

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The Non-Competitor Competitor

August 29, 2011

A more complete view of “who else” and “what else” is vying for your target customers’ attention (and budget dollars) requires that we look at alternatives – other ways to solve the same problem you solve.

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Pricing Math is Fuzzy Math

August 25, 2011

It would be great if pricing were a simple gradeschool math equation, but if you’ve priced anything before, you know it’s just not that simple. Pricing is complicated.

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