Jose Palomino

When Keurig Ruled the World (of Coffee): A Perfect Picture of I³ Business

January 25, 2012

It just dawned on me the other day: the Keurig coffee system is everywhere. In my home, in my office, in my clients’ offices, at the gas station, in the convenience store, at the mall – everywhere! It seems that wherever I am, I can look up and see a Keurig single-cup brewing station beckoning [...]

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Customer Service: Five Guidelines for Using Twitter

January 17, 2012
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It’s pretty obvious that using Twitter is a smart customer service tactic. In mere moments, your company can connect one-on-one with your customer – solving their problems and building their trust. Twitter can be an invaluable humanization tool for your disposal, if you know how to use it. In a recent interview with Seer Interactive [...]

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Interview with Wil Reynolds

January 17, 2012

Wil Reynolds is Founder and CEO of Seer Interactive, a leading SEO and search marketing firm in Philadelphia. Over the past 11 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career [...]

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Don’t Get Too Cocky On Top

January 11, 2012
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I’ve written before about the lessons we can learn from Research In Motion’s failure to keep ahead of their market (and we all saw how the market reacted to Netflix’s little flub), but with 2011 now behind us, I think there are some lessons worth revisiting. Let’s take a closer look at two companies that [...]

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Stupid Pet Tricks… or what Netflix Can Teach Us About Changing Business Models

December 13, 2011
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We’re all familiar with this story. A business is at the top of its game, makes a trajectory-decision based on an assumption, and subsequently misses the mark. In this case, the business is Netflix…

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3 Principles of Killer Branding

November 1, 2011
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Branding presents a cohesive and consistent message to the right prospects about what your product or service stands for, and what it promises to do. Take into account who else is messaging to your market, and how your target customers think, then translate that understanding into your design.

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A Lesson from Research In Motion

October 27, 2011
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Although Blackberry has entered the lexicon as a standard reference to smart phones, the reality is that for the last five years, Blackberry has been losing market share to iPhones and Android.

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The “1 Pager”

October 11, 2011
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Developing the 1 Pager, more than other collateral, lets you capture your value proposition and the supporting details, while limiting you to the front and back of a single slice of paper.

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