From the category archives:
When it comes to understanding buyer behavior, one thing that always is taken note of is trends. Brands that set trends such as Apple’s line of products show it is possible for a brand to establish a value proposition that is driven by and in fact, drives style. But how is it possible for a single brand to gain a following that can probably be considered close to cultish? Perhaps the answer lies in understanding the buzz that lies beneath the creation of a herd.
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nnovative, Indispensible, Inspirational. These are the three I’s of an effective Value Proposition. If you want to make your brand work, you’ve got to cater to your target consumers’ needs. We’re not just talking about basic needs here. A product or service can also satisfy emotional and perhaps even spiritual needs. It all depends on how you position your offering.
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Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or [...]
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In my last blog, I shared part of a conversation I had with B.J. Orsi, a regional manager with Bed Bath & Beyond. Today, I continue with that conversation – with what B.J. said about how his company promotes a teaching culture that allows managers to earn their promotions by training those below them.
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We all have friends who love to recommend websites. Every time they stumble upon a site they like, they share it on Twitter or post it on their Facebook wall. If they like a blog post, they’ll share a link to it – but – if they like the overall look or theme, they’ll add [...]
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Marketing and salespeople should learn a thing or two from one of kindergarten school’s most valuable lessons: politeness and gratitude.
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Disruptors are solutions that are so revolutionary (in the context of a given market) that they fundamentally impact buyer behavior – significantly changing it from that point forward. Buyer’s expectations radically change, forcing previously existing competitors to adapt to the disruptor … or die.
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I3 value proposition means not just clever words spinning a tale, but meaningful words describing a true-truth about your product or service. In increasingly crowded, hyper competitive, and fast-moving markets, you have to think in terms of how your target customer will process your offering in a sea of similar (or similar enough) offerings. Your consumer is probably not as much a student of your market as you are (or should be).
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Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
