QT: Culture Buzz “COCA-COLA: THE SECRET IS OUT THERE” “With help from the skilled storytellers at Wieden + Kennedy Portland, Coca-Cola is using…”
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From the category archives:
Marketing
When Old Spice and its advertising agency, Wieden + Kennedy, saw its latest campaign was becoming a viral success, they immediately capitalized on it. Now, not only has the Old Spice Guy, perpetually wrapped in a bath towel and flashing a debonair smile, become a household name; product sales are growing and the company is enjoying a breath of new life in its industry.
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QT: Neuromarketing “Cut Products, Boost Sales” “I’ve written about some of the research that shows that shoppers don’t always respond positively to a bigger selection of products…”
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So the lesson here is that you need to really rethink- especially in older type industries- whether or not what you accept as a true value is a true limitation or is it just a habit. Or maybe it was a limitation that was born from boundaries that your industry had from years ago that is no longer true with newer technologies?
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Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or [...]
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So you started your business with a clear mission, vision and values. You know your objectives, and you’re excited to implement your marketing strategies. You know you need to build your communications based on your value propositions, so you look at some of the most commonly used marketing materials and decide which ones you’ll create for your company such as brochures, newsletters, product sheets, and business cards.
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The obvious answer is because it is a unique experience. It’s something you pay good money to go and participate in and get something out of. But really you paid a substantial sum to get into the park, you pay an incredible sum to eat while you are there, you sweat, your are working, you are walking all over for a series of two minute experiences.
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If you asked anyone today about money – a family member, a co-worker or a friend you’re sure to hear about some kind of financial difficulty or challenge. So do businesses.
When money’s tight, a business should focus on tactics that can reach your desired, qualified prospects cost-effectively. Every business wants (or should want) more customers [...]
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