From the category archives:
When we think about brands, what usually comes to mind are big-name products and services, such as popular apparel retailers or commodities whose logos are heavily ingrained into popular culture. The truth is a brand can be anything with an established identity. It can be a product, person, or even an establishment. And whatever its [...]
{ 0 comments }
If you own a website, a particular challenge that you’ll face is how you can be found amidst a throng of like-minded individuals who are also grappling for a potential customer’s attention in this free-for-all space. What will make you stand out from the rest? What will set you apart? As trivial as it may seem, first impressions really do last, so look your best the first time. And this is where landing pages, the first thing that they will see, will play a crucial role in your business.
{ 0 comments }
Our attention is divided in so many ways, by so many different distractions. Come to think of it, when was the last time you gave your full attention to something or someone?
{ 0 comments }
Marketing speakers and marketing consultants are famous for packing in “over 100 strategies you can use immediately” and “97 secrets” or “51 immutable laws” of this and that. Problem is – those numbers are too high. You don’t need 100, you can’t implement 97, and you’ll never get a handle on 51.
You need three or four, max. Three strategies. Or four tactics. Used with focus, momentum, and consistency…
{ 3 comments }
If you can’t define unique features and benefits that make you special or different, then your selling on the only other option – low price. Unless you have some distinct operational efficiencies (like WallMart), you don’t want to play the low price game because even when you win, when you really think about it, you actually lose. This is why clearly identifying how your products and/or services are different from the competition – in ways that are meaningful to your target market – is crucial.
{ 1 comment }
The overall sense from a value delivery point of view – or value creation from the customer’s point of view – is that taken together, all the little pieces make one big puzzle that fits together and works well.
{ 2 comments }
Enter your email address below to register for the Strategic Propositions Newsletter.
Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
