From the category archives:
Let Jose Palomino show you how to create a value proposition that differentiates you from the competition.
This week, host Roger C. Parker will be interviewing Jose Palomino, author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets, on the next Guerrilla Marketing Association call. You’ll get a new perspective on [...]
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Ok – why a blog entry on a book about financial statements?
1. For anyone who’s slogged through Finance classes – you know who you are - this book makes it very simple to understand. Clean, crisp and succinct – great plane reading. AND… it does it in a way that brings me to point 2…
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Just like everyone else, I held my breath. Would the economic bailout bill pass through congress?
Wherever you are on the political spectrum, and however you think this immense challenge should be addressed, September 29,2008 was a momentous day. The Dow took its 17th largest dip ever (777 points), and world markets soon followed.
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Ok—here’s the thing: I love business. I enjoy people. I relish ideas and I love to help people bring ideas to market (yes, this is right from the preface to Value Prop preface—but it is what I believe—and is a good place to start…)
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Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
