From the category archives:
Whenever I look for a particular product or service, the company’s website has a lot to do with whether I engage with a vendor or not. I don’t disregard product or service quality, of course, but the power of the website is great: It can draw you in or turn you off.
We all know [...]
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The story of David and Goliath is, of course, a classic Biblical story. Some of you might have heard it at Sunday School when you were kids. The headline would read: “Shepherd boy defeats giant, using only slingshot and a few carefully chosen stones!” The story is often told as a metaphor for the victory of the underdog — how a small, usually insignificant entity can overthrow the dominating opposition.
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If you own a website, a particular challenge that you’ll face is how you can be found amidst a throng of like-minded individuals who are also grappling for a potential customer’s attention in this free-for-all space. What will make you stand out from the rest? What will set you apart? As trivial as it may seem, first impressions really do last, so look your best the first time. And this is where landing pages, the first thing that they will see, will play a crucial role in your business.
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My last two blog posts have shared ideas from my recent conversation with Bed Bath & Beyond Regional Manager B. J. Orsi. They focused on adapting to local consumers and on creating a teaching culture. Today, I’m focusing on his comments regarding how his company learns from observing other organizations.
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In my last blog, I shared part of a conversation I had with B.J. Orsi, a regional manager with Bed Bath & Beyond. Today, I continue with that conversation – with what B.J. said about how his company promotes a teaching culture that allows managers to earn their promotions by training those below them.
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B.J. Orsi is one of twelve Bed Bath & Beyond Regional Managers, each overseeing about 40-50 Store Managers, who, in turn, each manage about four Department Managers. B.J. has been at the company for over twenty years. I recently had the pleasure of talking with him about how his company operates and what sets it apart in the marketplace.
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Recently, while making a pit stop at a local coffee shop, I reached for the door and saw a big sign in the bathroom that simply said “ALL employee’s must wash their hands!”. It wasn’t very elegant and it didn’t look very polite. However, the sign made me wonder: why is it there?
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Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
