From the category archives:
Many times during our work life, we have been in situations where we are left with no choice but to face the unknown unprepared. Pretty much like marketing, in fact. Everyday is a challenge – you never really know what kind of reaction you’ll get, whether your product will sell or not. Yes, you can plan and execute your marketing strategies, but you although you can more or less predict the outcome, there will always be unexpected things – good or bad.
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I believe the ones we should value are those who can actually connect with our brands. Those who have experiences to tell with our products, just as we have histories to share with our business.
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Marketing and salespeople should learn a thing or two from one of kindergarten school’s most valuable lessons: politeness and gratitude.
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Figuring out the right marketing strategy in order to win. You know you won’t always win, but what keeps you going is the belief and attitude that you can win.
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Marketing speakers and marketing consultants are famous for packing in “over 100 strategies you can use immediately” and “97 secrets” or “51 immutable laws” of this and that. Problem is – those numbers are too high. You don’t need 100, you can’t implement 97, and you’ll never get a handle on 51.
You need three or four, max. Three strategies. Or four tactics. Used with focus, momentum, and consistency…
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During the Economics module of my MBA program (Go Wildcats!!) I found that in the midst of a lot of very interesting information and principles – one really stood out. This one core economic principle gave language to something I had observed and already believed to be true. When I saw it saw it in economic terms, it helped me better understand why I felt the way I felt about it. In fact, it reinforced it and codified it as an operating principle in my business thinking. This principle even applied to life in a broader sense. It is also a principle I have seen violated time after time in large and small companies. I think this happens because it can seem a bit counter intuitive.
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Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
