From the category archives:
Let Jose Palomino show you how to create a value proposition that differentiates you from the competition.
This week, host Roger C. Parker will be interviewing Jose Palomino, author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets, on the next Guerrilla Marketing Association call. You’ll get a new perspective on [...]
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Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
