Let Jose Palomino show you how to create a value proposition that differentiates you from the competition.

This week, host Roger C. Parker will be interviewing Jose Palomino, author of Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets, on the next Guerrilla Marketing Association call. You’ll get a new perspective on the tools and techniques you can use to differentiate yourself and your business from the competition.

“Today, it’s more important than ever to master the tools of differentiation. Competition is everywhere, usually just a click away. Jose Palomino provides a system to help you uncover your competitive strengths and put them to work attracting qualified prospects and converting them to customers. Jose Palomino not only points out the crucial significance of a value proposition, but also shows you how to create one—an extremely good one. His brutal honesty should be your cherished ally. His ideas are pure gold—no, even more valuable.”
-Jay Conrad Levinson, Bestselling Author “Guerrilla Marketing” Book Series With Over 20 million Sold