From the category archives:
So the lesson here is that you need to really rethink- especially in older type industries- whether or not what you accept as a true value is a true limitation or is it just a habit. Or maybe it was a limitation that was born from boundaries that your industry had from years ago that is no longer true with newer technologies?
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Marketing and salespeople should learn a thing or two from one of kindergarten school’s most valuable lessons: politeness and gratitude.
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Every sales and marketing expert has spoken about this, but it still bears repeating. Successful online marketing, selling and networking requires mastering the art of giving. It’s simple, really. Before you try to get something from someone, you need to give them a reason to give it to you in the first place.
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What are the ways you are ignoring or disrespecting your employees? If you think your clients wouldn’t put up with it, chances are your employees won’t either.
Yes, things can get crazy busy, but in a world where customer service and relationships is top priority, the example you set to your employees in turn influences [...]
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J.C. Penney once said, “The friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You can’t take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.” Penney pledged to give each customer friendly, reliable service, and guaranteed the same price to everyone.
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Do you know the kind of information – the quality of information and the tenor of the information – being communicated, by ALL your client-facing staff? It is all of those stories and it is an area that is all too often unobserved, undeveloped and unmeasured in any meaningful way in companies throughout the world. This is happening all the time, every day. Is it happening in your company?
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The overall sense from a value delivery point of view – or value creation from the customer’s point of view – is that taken together, all the little pieces make one big puzzle that fits together and works well.
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Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
