From the category archives:
We all have friends who love to recommend websites. Every time they stumble upon a site they like, they share it on Twitter or post it on their Facebook wall. If they like a blog post, they’ll share a link to it – but – if they like the overall look or theme, they’ll add [...]
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IDEO, the design firm, was asked to design a new concept in latrines that under-developed villagers could assemble from locally available materials. This need is significant for disease prevention and other issues.
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Marketing and salespeople should learn a thing or two from one of kindergarten school’s most valuable lessons: politeness and gratitude.
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Every sales and marketing expert has spoken about this, but it still bears repeating. Successful online marketing, selling and networking requires mastering the art of giving. It’s simple, really. Before you try to get something from someone, you need to give them a reason to give it to you in the first place.
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Figuring out the right marketing strategy in order to win. You know you won’t always win, but what keeps you going is the belief and attitude that you can win.
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Disruptors are solutions that are so revolutionary (in the context of a given market) that they fundamentally impact buyer behavior – significantly changing it from that point forward. Buyer’s expectations radically change, forcing previously existing competitors to adapt to the disruptor … or die.
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Jose Palomino is President of g2m Group, Inc, and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
