Value Prop Interactive trains, coaches and consults on go-to-market strategy, messaging and go-to-market program design. While we work with larger enterprises as well, our primary goal is to help growing companies get their go-to-market programs in high gear by making their marketing and sales communications platform more explicit and effective. Our systems deliver Methodology, Training, Motivation and Support for building and launching products and services with powerful and strategic Value Propositions to Win in Crowded and Competitive Markets.

Our consulting and coaching programs are customized and focused on your specific go-to-market and strategic objectives.

A sampling of some of the go-to-market programs we’ve worked on:

• Developed “value prop” and sales team messaging strategy for leader in alternative fund reporting technology provider.
• Developed communications effectiveness platform for a global top-five software company’s market research division.
• Developed Alliances strategy and value proposition for senior management of industry leader in document management and portal technology.
• Developed strategy and execution plan for online business unit of world’s largest and most respected alternative dispute resolution provider.
• Drove launch of key new products to top-five global software company for leading research advisory firm in communications and networking market research.
• Headed market and functional design team for this island trading system for a leading institutional global agency broker.
• Developed strategic financial services region for pioneer in personalization and portal technology for web applications.
• Led the launch and growth of one of the first online elementary education portals.
• Launched web presence and services platform that enabled the introduction of new product categories for a leading regional chemical distributor and innovator.