Carefully crafted messages alone won’t sell your product or service. You must target your message for your best audience and through the most effective venues for that message. While doing this you must continuously refine your position against relevant competitors in the marketplace.

This eBook will help you think about your prospective market(s) within a framework of key questions and “points to ponder.” You might pause after each section and jot down some thoughts that you can discuss with your team and trusted advisors.

Very few companies fail because they knew their markets too well.

Very few companies succeed without making knowing and understanding their customers their top priority.

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