Free Value Prop Resources: take the strategic marketing ideas and methods from the book and put them into action! Access downloadable resources and other interactive tools. We’re providing the following downloadable worksheets at no cost to you (simply login or register).

These worksheets are expanded versions from the Value Prop book—allowing you to develop your Value Proposition and Go-to-Market Strategy.

Downloadable Worksheets from the Book:

• From Page 33: Differentiation Prompter
• From Page 74: Framing the I³ Value Proposition
• From Page 81: Offering Concept Statement Worksheet
• From Page 92: Market Research Primer
• From Page 94: I³ Test Grid
• From Page 103: Simplified Corporate Foundation Checklist
• From Page 145: Sales Cases Worksheet / Matrix