Think you have a “killer” Value Proposition?
Are you sure you’ve identified and communicated the distinct attributes of your key offerings—how they motivate buyers to consider and select your product or service? Well, then – take the I³ Challenge!
Five minutes and you’ll know if you have a great Value Proposition—using the principles from the book, Value Prop. It’s easy —and it will help you think about your own Value Proposition in I³ terms.