You can get the book at Amazon.com or BarnesandNoble.com. Value Prop is also available on Amazon’s Kindle
.
Visit our Store for great volume pricing.
“Value Prop provided a variety of go-to-market services to my team. Consistently delivered high quality results and found innovative ways to improve performance. Their unique “I3″ approach has proven invaluable to my team’s work.”
Jon Derome, Director, SAP Americas
Value Prop Workshops show you how to deal with immediate go-to-market and competitive challenges.
Our training offers practical, powerful and direct ways to develop winning value propositions that set your offering apart in crowded markets and all the steps to get to market sooner and with superior results.
How strong is your Value Proposition? How market ready is your strategy? Find out in just 5 minutes.
Creating a Message Platform that Differentiates Your Product or Service
Discover new ways to deliver your most effective Value Proposition to your best audience. Value Prop shows you how to discover and create your most sharply differentiated value proposition and how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service to win in crowded and competitive markets!
When it comes to understanding buyer behavior, one thing that always is taken note of is trends. Brands that set trends such as Apple’s line of products show it is possible for a brand to establish a value proposition that is driven by and in fact, drives style. But how is it possible for a single brand to gain a following that can probably be considered close to cultish? Perhaps the answer lies in understanding the buzz that lies beneath the creation of a herd.
© 2005-2010 g2m Group, Inc. All Rights Reserved.

)
)
)