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“We have worked with Value Prop and its Founder, Jose Palomino, for several years. The principles and methodology employed by Value Prop produced real world change for us and our sales staff. From concept to nuts and bolts application in real world situations, this approach left our people feeling that they could actually grow in this economy with the insight they gained from the Value Prop program.”
John Szal, Founder and President – Spherical Concepts, Inc. Frazer, PA
Spherical Concepts produces the world renown line of National Geographic Globes and is now the Retail Map and Globe division of $500M education products company Herff Jones, Inc.
Value Prop Workshops show you how to deal with immediate go-to-market and competitive challenges.
Our training offers practical, powerful and direct ways to develop winning value propositions that set your offering apart in crowded markets and all the steps to get to market sooner and with superior results.
How strong is your Value Proposition? How market ready is your strategy? Find out in just 5 minutes.
Creating a Message Platform that Differentiates Your Product or Service
Discover new ways to deliver your most effective Value Proposition to your best audience. Value Prop shows you how to discover and create your most sharply differentiated value proposition and how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service to win in crowded and competitive markets!
When we think about brands, what usually comes to mind are big-name products and services, such as popular apparel retailers or commodities whose logos are heavily ingrained into popular culture. The truth is a brand can be anything with an established identity. It can be a product, person, or even an establishment. And whatever its [...]
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