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“Jose Palomino knows that the secret to effective communication is an understanding of how your products and services solve problems for customers. In Value Prop, he shows the importance of listening before you start selling. If you want to connect to your customers and stand out from the rest of the pack, follow Palomino’s proven formula.”
David Meerman Scott, Bestselling Author The New Rules of Marketing and PR

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About Value Prop Interactive

Discover new ways to deliver your most effective Value Proposition to your best audience. Value Prop shows you how to discover and create your most sharply differentiated value proposition and how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service to win in crowded and competitive markets!

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From the Blog

Sep 3, 2010

Universities and Social Media

When we think about brands, what usually comes to mind are big-name products and services, such as popular apparel retailers or commodities whose logos are heavily ingrained into popular culture. The truth is a brand can be anything with an established identity. It can be a product, person, or even an establishment. And whatever its [...]

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