All Marketers Are Liars
The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
by Seth Godin
Tribes
We Need You to Lead Us
by Seth Godin
The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
by Michael Treacy and Fred Wiersema
Positioning: The Battle for your Mind
How to be Seen and Heard in the Overcrowded Marketplace
by Al Ries and Jack Trout
Competitive Advantage
Creating and Sustaining Superior Performance
by Michael E. Porter
Guerrilla Marketing Series
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
