Value Prop Interactive offers training, insights and know-how via live and web-based training events. Value Prop Workshops can give your company the edge it needs to win in today’s crowded and hyper-competitive marketplace. Our Workshops deliver practical, powerful and direct ways to develop winning value propositions – distinguishing your offering in crowded markets and getting faster and superior results.
- Sharpen your Value Prop.
- Target your Best Audience.
- Develop Sales Cases to win in the trenches.
- Get your go-to-market in high gear.
These are just some of the reasons your company should leverage Value Prop Workshops. Whether it’s developing specific Value Props with your go-to-market team—or organizing your sales and marketing talent to focus on core objectives in a quick, powerful way—our live and online Workshops can be the catalyst of your go-to-market success.
Workshops are private—for your company only—allowing for candid exchanges of information and ideas. Value Prop Workshops and Training brings expertise and a real-time assist in the creation of your specific “Value Prop” and go-to-market program and include follow-up assessments, tools and other resources.
Our series of standard in-person and web-based Workshops focus on Strategy, Value Propositions, Messaging and Go-to-Market effectiveness. Take a look at the list below to find a workshop that fits your needs. We can also customize a workshop or workshop series based on our methodology.
| Strategy and Value Proposition Development | Develop core value creation strategies and refine into effective “value props”. |
| The Value Prop Workshop |
This full day Live Workshop provides a collaborative, peer-driven experience to explore the unique Value Prop framework, tools, and interactive exercises for developing a Value Proposition and overall marketing strategy for products and services. |
| Value Prop Fundamentals |
This interactive Web Seminar provides a unique framework for developing a Value Proposition and overall marketing strategy for products and services. |
| The Differentiation Dilemma |
This interactive Web Seminar highlights the challenges of modern marketing in highly competitive markets. |
| Differentiation that Matters: The Power of I3 |
This Comprehensive 4-session Web Seminar provides a unique framework, tools, and interactive exercises for developing a Value Proposition and overall marketing strategy for products and services. |
| Sales Messaging | Connect your Value Prop to Direct Sales Conversations. |
| Messaging is for Salespeople, Too! |
This interactive Web Seminar provides a new perspective on how direct sales professionals can leverage a strategic message to open doors and close deals! |
| The Executive Decision Maker |
This interactive 2-session Web Seminar shows how to take your strategic message and translate it into the language of Executive Decision Makers. |
| Go-to-Market Planning & Execution | Organize your team and leverage your strategy into an effective go-to-market program. |
| The FlightPlan™ Workshop |
This full day Live Workshop provides the tools and guidance to develop a complete, ready-to-act-on, Go-To-Market FlightPlan. |
