We offer a series of standard web-based and in-person Workshops focused on Strategy, Value Propositions, Messaging and Go-to-Market effectiveness. Take a look at the list below to find a workshop that fits your needs. We can also customize a workshop or workshop series based on our methodology.
Our web-based courses offer specific modular content and discussions via a series of real-time and other resources; our in-Person Workshops are 1 and 2-day sessions that deliver training and insights in an entertaining and interactive format and are facilitated by our deeply experienced Value Prop Team.
| Strategy and Value Proposition Development | Develop core value creation strategies and refine into effective “value props”. |
| The Value Prop Workshop |
This full day Live Workshop provides a collaborative, peer-driven experience to explore the unique Value Prop framework, tools, and interactive exercises for developing a Value Proposition and overall marketing strategy for products and services. |
| Value Prop Fundamentals |
This interactive Web Seminar provides a unique framework for developing a Value Proposition and overall marketing strategy for products and services. |
| The Differentiation Dilemma |
This interactive Web Seminar highlights the challenges of modern marketing in highly competitive markets. |
| Differentiation that Matters: The Power of I3 |
This Comprehensive 4-session Web Seminar provides a unique framework, tools, and interactive exercises for developing a Value Proposition and overall marketing strategy for products and services. |
| Sales Messaging | Connect your Value Prop to Direct Sales Conversations. |
| Messaging is for Salespeople, Too! |
This interactive Web Seminar provides a new perspective on how direct sales professionals can leverage a strategic message to open doors and close deals! |
| The Executive Decision Maker |
This interactive 2-session Web Seminar shows how to take your strategic message and translate it into the language of Executive Decision Makers. |
| Go-to-Market Planning & Execution | Organize your team and leverage your strategy into an effective go-to-market program. |
| The FlightPlan™ Workshop |
This full day Live Workshop provides the tools and guidance to develop a complete, ready-to-act-on, Go-To-Market FlightPlan. |
