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You can get the book at Amazon.com or BarnesandNoble.com. Value Prop is also available on Amazon’s Kindle
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Visit our Store for great volume pricing.
“…energetic, challenging and demanding…and a real pleasure to work with. As a project leader, excelled at bringing the team together around solutions to difficult design and technology issues.”
Whitney Quesenbery, Principal Consultant – Design and Usability, Cognetics Corporation
Value Prop Workshops show you how to deal with immediate go-to-market and competitive challenges.
Our training offers practical, powerful and direct ways to develop winning value propositions that set your offering apart in crowded markets and all the steps to get to market sooner and with superior results.
How strong is your Value Proposition? How market ready is your strategy? Find out in just 5 minutes.
Creating a Message Platform that Differentiates Your Product or Service
Discover new ways to deliver your most effective Value Proposition to your best audience. Value Prop shows you how to discover and create your most sharply differentiated value proposition and how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service to win in crowded and competitive markets!
When we think about brands, what usually comes to mind are big-name products and services, such as popular apparel retailers or commodities whose logos are heavily ingrained into popular culture. The truth is a brand can be anything with an established identity. It can be a product, person, or even an establishment. And whatever its [...]
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