A Web-Based Seminar
This Comprehensive 4-session Web Seminar provides a unique framework, tools, and interactive exercises for developing a Value Proposition and overall marketing strategy for products and services. This extended web series delves into the power of I3. Learn how a net-new, net-useful, and net-wow approach to creating valued offerings can lead to renewed market success.
Need more hands-on solutions to your marketing strategy development? With the tools, interactive exercises, and unique framework provided in Differentiation that Matters: The Power of I3, you’ll get the jumpstart you need to create your Value Prop.
Exploration
- Is the marketing framework that I am using effective on my bottomline?
- Is my Value Prop well defined?
- How is my Value Prop integrated in my marketing strategy?
Results/Outcomes
Participants will have a set of tools and exercises available for integration into the development of their product or service’s Value Prop.
Benefits
By sharpening your marketing arrow and harnessing the power of I3, your company hones its marketing system into a revenue producing machine.
Tools/Resources
In addition to an interactive web session/ conference call, this course provides:
- Differentiation Assessment
Peer Interaction
Participants can engage in a lively and ongoing discussion with their peers on key, related questions such as:
- Is the marketing framework that I am using effective on my bottomline?
- Is my Value Prop well defined?
- How is my Value Prop integrated in my marketing strategy?
or 
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