A Web-Based Seminar
This interactive Web Seminar provides a new perspective on how direct sales professionals can leverage a strategic message to open doors and close deals! Complex sales of big-ticket items are a strategic activity and should foster the development of a messaging strategy for your direct sales force. This 1-session seminar demonstrates key principles on messaging through your sales team.
Whether you are the VP of Sales or Marketing, Messaging is for Salepeople, Too! will distinguish how effectively creating the message through sales can bolster your marketplace presence.
Exploration
- Are my salespeople effective at conveying the message?
- Does the sales team provide outcomes that are consistent with a strong message?
Results/Outcomes
Participants will have new understanding of the requirements to bridge the gap between marketing and sales.
Benefits
Take your sales team to the next level — increase their effectiveness by honing their message. Better messaging produces better conversion rates and ultimately, a better top line!
Tools/Resources
In addition to an interactive web session/ conference call, this course provides:
- Sales Readiness Assessment
Peer Interaction
Participants can engage in a lively and ongoing discussion with their peers on key, related questions such as:
- Are my salespeople effective at conveying the message?
- Does the sales team provide outcomes that are consistent with a strong message?
or 
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