Home » Speaking Programs » Workshop Descriptions » The Value Prop Workshop

The Value Prop Workshop

Request a Quote
Strategy Series | V130-P
Live Workshop

This full day Live Workshop provides a collaborative, peer-driven experience to explore the unique Value Prop framework, tools, and interactive exercises for developing a Value Proposition and overall marketing strategy for products and services. The Value Prop Workshop is the cornerstone experience for leveraging the power of I3. Create a net-new, net-useful, and net-wow approach for your valuable offerings that lead to market success.

Need more hands-on solutions to your marketing strategy development for your sales and marketing teams? With the tools, interactive exercises, and unique framework provided in The Value Prop Workshop, you’ll get the jumpstart you need to create your Value Prop. This highly engaging workshop will empower your team to define your product or service’s Value Prop.

Exploration

  • What is a Value Prop?
  • What makes for an effective Value Prop?
  • How is it different than a “tag line” or mission statement.
  • What does a Value Prop do for a business’ bottom line?
  • Why do products and services sound so much alike in tighlty competive markets?
  • How is my Value Prop unique?
  • How is my Value Prop unique? Are all of the members of my marketing team on the same page?
  • How do we engage our sales and marketing teams in a collaborative way?
  • Are my sales and marketing teams clear on the message?

Results/Outcomes

Participating teams and groups will have the benefit of collaboration and focused interaction in developing their product or service’s Value Prop.

Benefits

You have the right people, but do they have the right message? Value Prop Workshop uses a team approach to create a bond of solidarity within your team that shows in its increased productivity and revenue generation.

Tools/Resources

In addition to an interactive web session/ conference call, this course provides:

  1. I3 Challenge Full Assessment (50 Questions)
  2. Differentiation Assessment

Peer Interaction

Participants can engage in a lively and ongoing discussion with their peers on key, related questions such as:

  • Are all of the members of my marketing team on the same page?
  • How do we engage our sales and marketing teams in a collaborative way?
  • Are my sales and marketing teams clear on the message?