A Web-Based Seminar
This interactive Web Seminar provides a unique framework for developing a Value Proposition and overall marketing strategy for products and services. Value Prop Fundamentals enables leaders to know when and how to rethink their Value Prop: is it time to reinvigorate a current plan or to launch a new one?
If you’re in a leadership position and are responsible for making key decisions on what your offering should be, how your company will describe it and how you’ll go to market, Value Prop Fundamentals is an essential investment of 90 minutes of your time. Whether you’re the CEO, CMO, VP of Marketing, VP of Sales, Product Manager, Product Marketer, or a Strategic Sales Professional, this seminar will give you a renewed clarity on the essential elements of your Value Prop.
Exploration
- What is a Value Prop?
- What makes for an effective Value Prop?
- How is it different than a “tag line” or mission statement.
- What does a Value Prop do for a business’ bottom line?
- How is my Value Prop unique?
Results/Outcomes
Participants will have a set of tools that enable them to understand how their offering does or DOES NOT matter to their target markets and why.
Participants will gain a new perspective on the holistic process of developing effective value propositions for market entry.
Benefits
Begin the process of distinguishing your product or service from your competitor. Value Prop Fundamentals is the first step in boosting your revenues by focusing your marketing strategy.
Tools/Resources
In addition to the interactive web session / conference call, this course provides:
- I3 Challenge Full Assessment (50 Questions)
- Your Message Matters Article
- Framing the I3 Value Proposition Worksheet
- VIDEO: Interview with Hal Rich on Innovation
Peer Interaction
Participants engage in a lively and ongoing discussion with their peers on key, related questions such as:
- What is Innovation?
- What is Inspirational?
- What is Indispensible in your Markets? (and Why?)
or 
.