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Meet Jose Palomino
CEO & Founder of Value Prop

Over 15 years ago, I founded Value Prop in pursuit of one mission: helping business owners grow their businesses on purpose. Ever since, I've helped hundreds of owners revolutionize their strategy, marketing, and sales processes—and achieve incredible results. I've also authored Value Prop and Strategic Propositions, and teach Entreprenuial Marketing at Villanova University (where I got my MBA.)
But, if there's one thing you should know about me, it's that I love underdogs. I love fighting the good fight alongside business owners—because that's who I am too.


"Jose creates results. He is a proven leader with an extraordinary background who brings real-world experience to complex marketing and sales concepts."
Jim Rich
Area VP, Salesforce.com

"Jose is one of the smartest sales and marketing minds I have ever worked with. I follow many of his lessons to this day."
Mark Feffer
Editor and Publisher, HCM Technology Report

"Jose helped us dramatically increase our valuation and kept the team focused on delivering sales revenue. He has been a great partner in the success of our business."
John McNeely
CEO, Spec-Rite Systems, Inc.

"Jose's principles have been game-changers for us. His training, coaching, and support have helped us weather the current storm and find growth we didn’t think was possible."
Terry McBride
Vice President, Burns & McBride, Inc.