The B2B Owner's Guide to Fixing Customer Targeting
Your B2B business is experiencing growth—but not the growth you want. Could it be you're attracting the wrong customers?
Learn how to refocus your business on your best customers in this free, definitive guide.
IN THIS GUIDE
YOU WILL LEARN
Not all growth is good growth—especially if it's from the wrong customers. But how do you fix your messaging to appeal to your best, most profitable customers?
In this guide for B2B business owners, you'll learn:
- How to spot unprofitable customers
- The 4 key attributes of an ideal customer
- How to craft a magnetic value prop
- How to become your ideal customer's "preferred provider"
So you can enjoy profitable growth, healthier margins, and more loyal customers.
MEET THE AUTHOR
Over 15 years ago, Jose founded Value Prop Interactive in pursuit of one mission: helping business owners grow their businesses on purpose. Ever since, he's helped hundreds of owners get the strategy, plans, and accountability they need to achieve incredible results.
He is also the author of Value Prop and Strategic Propositions, and is a professor of Entrepreneurial Marketing at his MBA alma mater, Villanova University.