Transforming an Engineering Value Prop

 Tony Rogers is the CEO of Creative Mechanisms, a mechanical engineering and design firm. He shares how his partnership with Value Prop transformed their brand messaging and offer models to resonate with their ideal customers.

Listen to Tony's Story


The Challenge

"I've worked with a lot of marketing companies over the years. I've been doing this for 35 years and have always had marketing vendors working with us. I was really not feeling that people were understanding our company – what we did, what we were focusing on, and what we wanted to talk about, so I engaged with Jose after talking with him for a long time."

The Experience

"I absolutely recommend Jose. I've been doing this 35 years, I've worked with a lot of different companies. I really, really feel Jose has been the best that I've worked with so far. I just feel like on all levels, things are working at a higher level than they have in the past for me."

"I certainly feel that our level of communication has greatly improved and I'm hearing that from our prospects and from our clients, the message that we are extending is just at a different level than what was happening before in our marketing efforts."

"The upfront work is all strategy. The upfront work is figuring out a plan, figuring out who we are. That evolves as we talk about it every week and even evolves for me. It helps in my understanding of how to present ourselves in the best way and in the way that communicates what we really do, and what our strong value proposition is for our clients."

The Process

"We talked about his process and just really liked the fact that he focuses on your whole business. He just doesn't attack the marketing side. The initial startup with Jose is really looking at multiple points of your business and where the weaknesses are, where strengths are, and developing a plan based on that analysis, which I felt very comfortable with."

"I felt it was a different approach than what other people were doing. He's really trying to understand your business. He goes through that whole process to understand who you are, what you do, how you do it, what is working, and what is not."

"We are working all together on the content, on the messaging, making sure it's on point, making sure it's concise and says the right things that we wanted to say. Jose's a great writer. He understands us and he understands how to communicate what we do to our clients. I mean, it's great to have the engineers work with Jose and get their feelings and their opinions across."

Ready to see how Value Prop can change your trajectory?

Before you schedule your no-obligation call, take a moment to get to know Value Prop.

1. Who we work with

  1. Owner-CEOs of B2B companies
  2. Generating $2-20M in revenues
  3. Who are frustrated with their sales growth

If that's you, we're excited to start a conversation.


2. What Will Happen on Our Call

If you want to learn more about how we can help your business grow, hop on a Discovery Call. On this call, we will ask you about your business, the problems you're looking to solve, and answer whatever questions you may have.

The conversation will last about 30 minutes and by the end of it, we (you and us) will decide together if our solutions will be a good fit for your business.