BE MY GUEST

About the Podcast

At Value Prop Interactive, we give B2B business owners the strategy, plans, and accountability they need to achieve business growth "on purpose".

That's why we host the podcast, Business Growth on Purpose—to highlight businesses that have defined themselves exceptionally well in their market, and found success.

Our podcast is for B2B owners who are hungry for growth, stuck on a plateau, or just want better ways to deal with the everyday challenges of revenue growth. Our listeners hear from industry experts and fellow “boots-on-the-ground” business owners (like you) who share their stories and practical strategies for B2B business success.

Each episode of the show is distributed to all major podcast platforms, including Apple Podcasts, Spotify, Podbean, and more. Video recordings of the show are also published on Youtube for maximum reach.

About Your Interview

We want you on the show because our audience loves hearing the successes of "boots-on-the-ground" business owners, like you. 

Don’t worry if you don’t feel that you’re an "expert" guest or a professional speaker.  Our host, Jose Palomino, will guide the conversation so you’ll feel like you’re just "talking shop" with a friend.

Here are some questions Jose will ask to structure the conversation:

• Who you are and what does your business do?
• What are the common challenges of your industry, and how have you addressed them?
• Are there any processes or practices you do to stay sharp and keep ahead of the pack?
• What changes have you seen in your market? How have you pivoted?
• What’s the #1 tip you could give a fellow business owner who is struggling with declining sales, shrinking margins, lengthening sales cycles, or inconsistent lead flow?

NOTE: This show is NOT about exposing out the "secret sauce" of your business. You are free to share only what you feel comfortable sharing. We're only looking to hear about your journey leading your business to success, NOT your trade secrets.

What's in it for you?

Appearing on Business Growth on Purpose, and all promotion of your interview is 100% free.

We believe the insights you share are plenty valuable in and of themselves, and therefore do not charge any fees to be on the show. But what's in it for you?

As you know, quality video and audio assets are critical to improving your SEO, content strategy, brand visibility, and your position as a leader in your industry. Each episode of Business Growth on Purpose gets hundreds of downloads, and our reach grows by the thousands each week.

After you record your interview, we have the audio and video files professionally edited and published on Apple Podcasts, Spotify, YouTube, and other channels. In the show notes of your episode, we will include backlinks to your LinkedIn profile, website, and any other resource you'd like to share.

We will also promote your episode on our social media channels, website, and marketing collateral. If you’d like, we’ll also give you the ability to embed the video on your own website. It’s our way of saying “thank you” for being our guest. 

About Your Host, Jose Palomino

 Jose Palomino, author, speaker, professor, and CEO of Value Prop Interactive, helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business—even in commoditizing markets. 

As a strategic consultant, Jose has unlocked over $250 million in growth for companies like Royal Building Products, Salesforce, SAP, and dozens of owner-led B2B companies. He is the author of the acclaimed book, Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets and host of the Revenue Throughput Podcast. Jose holds an MBA from Villanova University where he teaches MBA courses on Entrepreneurial Marketing and Strategic Marketing Management. He’s shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others.