The System Accelerators About Successes Blog Podcast
About Contact

​“This isn’t just another marketing book. It’s a CAT Scan and Messaging Audit that reveals exactly where your growth foundation is cracking.” 
Perry Marshall, Author, 80/20 Sales & Marketing

Growth Starts with Truth. Not Tactics.

You wouldn't let a surgeon operate without running tests. Nor should you lead your business without a clear diagnostic of whether your core strategy is built to win or quietly setting you up to lose. The 90-Minute Value Prop Audit is that diagnostic.

This book walks you through a proven, step-by-step process to evaluate your company’s value proposition across seven essential dimensions: from strategic intent and market clarity to pricing, messaging, and execution.

It doesn’t sell surface level tactics. It reveals, plainly and clearly, what’s working, what’s weakening, and what’s putting your growth at risk. This book gives you clarity and the confidence to act on it. Before you can fix a problem, you need to identify it. 

Before you act, you need to see.

Order Now

What This Audit Reveals:

  • Are You Chasing Business—or Attracting It?
  • Are You Speaking to the Right Customers—or the Wrong Crowd?
  • Are You Leaving Money on the Table?
  • Are You Different—or Just Another Option?
  • Is Your Value Crystal Clear—or Blurry and Forgettable?
  • Are You Delivering What You Promise?
  • Are You Driving Growth—or Standing in Its Way?
Symptoms like long sales cycles, margin pressure, and customer churn aren’t the real problem—they're signals of deeper strategic misalignment.

Without a clear diagnostic, every solution is guesswork. Tactics applied to a misaligned strategy don't just fail—they waste time, money, and credibility.

“This isn’t a marketing book—it’s a growth tool. It’s a strategic deep dive into your business, revealing why sales stall, marketing dollars get wasted, and deals slip through the cracks. It’s smart, it’s tough, and it works.” 
David Newman, Author of Do It! Marketing and
Do It! Selling

If you can’t see the problem, you can’t fix the problem.
And if you don’t fix the problem, you can’t grow.

Before you build higher, strengthen the foundation.
Before you operate, study the scan.

Start with truth.
Start with clarity.

Start With the 90-Minute Value Prop Audit

About The Authors

 Jose Palomino is the founder of Value Prop Interactive and a trusted advisor to owner-CEOs for over 20 years. He has helped many B2B companies sharpen their value propositions and drive sustainable, profitable growth. Jose is the author of Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets and hosts The Value Prop Podcast. His expertise is grounded in real-world advisory work—not theory—and has helped shape competitive strategies across industries.
Frank Michel, strategist and partner, brings decades of experience helping owner-led businesses maximize enterprise value through sharper positioning and operational focus. He co-founded Brandywine Mergers & Acquisitions and has guided companies through strategic transitions based on deep value analysis.  


Together, they bring a strategic, diagnostic-first approach to helping businesses uncover and confront the truths that drive real growth.