Already a client? Sign in.
Let's Talk

WHO WE ARE

You know your business.
We know growth.


Value Prop is a strategy consultancy focused on helping owners of B2B businesses grow their revenues profitably. With decades of experience, we've engaged with hundreds of B2B business owners, CEOs, and leadership teams across a variety of industrial categories, from OEM’s to contract manufacturing to professional services—helping them unlock hundreds of millions of dollars in new growth.

Who we work with—and who we don't.

If you’re a B2B business owner who is comfortable with the status quo, we aren’t for you. Or if you’re only looking to patch up a few holes in your business, you should look elsewhere. You’ll probably find that our programs are too rigorous and radical.

But if you are neither of these types of owners—if you are committed to seeing your business grow, you’re passionate about your vision, and you have fire in your belly to slug it out—then welcome.

That’s who we are too.

Learn more about our ideal client

Our Values


Action-Oriented


We believe in doing. We love taking big ideas and making them real, understandable, and practicable. We are not mountain-top gurus. We’re in the trenches with you.

Resilient 


We are always striving to be better. We believe in getting up off the floor when knocked down. We don’t give up or take the easy way out. And we make sure you won't either.

Innovative


We love to challenge the status quo. We believe that creative solutions can always be discovered. We help you see your company differently so you can see new paths to growth.

Committed


We believe in going the extra mile for our clients. We are deeply grateful for every opportunity we have been given over the years. In return, we are always here to help you.

"Working with Value Prop has been game-changing for us. Their training, coaching, and support have helped us weather the current storm and find growth we didn’t think was possible."

Terry McBride
VP, Burns & McBride, Inc.

Our Team


Jose Palomino

Founder and CEO

Jose Palomino, CEO of Value Prop Interactive, helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. By empowering owners with winning marketing and sales strategies, he has unlocked hundreds of millions of dollars in growth for dozens of owner-led B2B companies—in highly competitive markets. Jose is also a speaker, professor, and author of the acclaimed book, Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets

About Jose
Frank Michel, Partner & Strategist at Value Prop

Frank Michel

Partner and Strategist

Frank is committed to working with business owners to maximize the value of their business by ensuring they have the right growth model and strategy. As a founding partner in Brandywine Mergers & Acquisitions, Frank saw the need for a specialized, pre-sale view on a company from the owner’s perspective. “That need led me to become a Partner with Value Prop Interactive – since so much of their work was on finding the ‘core goodness’ within a company.”

Catherine Goodson

Marketing Manager

Catherine manages all things digital marketing, design, and strategy for Value Prop Interactive. She loves solving problems, brand development, and helping the business grow in style. She is a graduate of the College of William & Mary, with a background in art and psychology. Catherine brings her design, writing, and artistic flair to all of our communication and marketing efforts.

Catherine Goodson, Marketing Manager for Value Prop

Richard Bailey

Web Innovation Leader

Richard provides innovative technical insights and strategies to the Value Prop team. Richard is a graduate of the New York Institute of Technology and is a true marketing and technology problem solver. Rich has worked with Jose for over 30 years - and has served many organizations in many industries from the Bruce Lee Foundation to General Motors providing training, marketing services, technology development, and fundraising.

Want to learn more?


If you want to learn more about how we can help your business, schedule a no-strings conversation with our founder, Jose Palomino.

Let's Talk