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At Value Prop, we work with business owners who are in the fight of their lives to grow their businesses; who have passion and vision but need the time, mental space, and practical know-how to find new paths forward.

Our Revenue Throughput System condenses decades of strategy, marketing, and sales experience into actionable work sessions that give you the keys to unlock new growth. The Revenue Throughput System focuses on overall strategy and execution. That's how Value Prop helps B2B companies do business growth on purpose.


If you’re a B2B business owner who is comfortable with the status quo, we aren’t for you. Or if you’re only looking to patch up a few holes in your business, you should look elsewhere. You’ll probably find that our programs are too rigorous and radical.

But if you are neither of these types of owners—if you are committed to seeing your business grow, you’re passionate about your vision, and you have fire in your belly to slug it out—then welcome.

That’s who we are too.

We love working with owners just like you.  Our programs are comprehensive, hands-on and practical. We give you the know-how and support you need to transform your strategy, marketing, and sales.

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We believe in doing. We love taking big ideas and making them real, understandable, and practicable. We are not mountain-top gurus. We’re in the trenches with you.


We are always striving to be better. We believe in getting up off the floor when knocked down. We don’t give up or take the easy way out. And we make sure you won't either.


We love to challenge the status quo. We believe that creative solutions can always be discovered. We help you see your company differently so you can see new paths to growth.


We believe in going the extra mile for our clients. We are deeply grateful for every opportunity we have been given over the years. In return, we are always here to help you.

"Value Prop gets to the heart of what matters in competitive markets –
why should customers do business with you?

Michael Treacy
The Discipline of Market Leaders, and author, Double-Digit Growth


Jose Palomino

Founder and CEO

Jose started Value Prop Interactive over 15 years ago to integrate the art and science of strategic messaging across the marketing and sales disciplines. Jose says, “I love to help people see and articulate their best value – to help them stand out in crowded and competitive markets.” He is the author of Value Prop and Strategic Propositions. He received his MBA from Villanova University where he is also now a professor in Entrepreneurial Marketing.

About Jose

“If you want to stand out from the pack, follow Palomino’s proven formula.”

David Meerman Scott
Bestselling Author The New Rules of Marketing and PR

Frank Michel

Partner and Strategist

Frank is committed to working with business owners to maximize the value of their business by ensuring they have the right growth model and strategy. As a founding partner in Brandywine Mergers & Acquisitions, Frank saw the need for a specialized, pre-sale view on a company from the owner’s perspective. “That need led me to become a Partner with Value Prop Interactive – since so much of their work was on finding the ‘core goodness’ within a company.”

Catherine Goodson

Marketing Coordinator

Catherine manages all things digital marketing and design for Value Prop Interactive. She is a graduate of the College of William & Mary, with a background in art and psychology. Catherine brings her design, writing, and artistic flair to all of our communication and marketing efforts. She loves solving problems, brand development, and helping the business grow in style.

Stephanie Spada

Engagement Manager

Stephanie is a graduate of Penn State and is currently a candidate for an MBA from Villanova University. She is responsible for supporting Value Prop’ special client engagements as well as providing specialized coaching for Revenue Throughput System participants. She is a fellow business wonk (hey, we have a type) and loves digging into how to make these programs practical and impactful for business owners and their teams.

Richard Bailey

Web Innovation Leader

Richard provides innovative technical insights and strategies to the Value Prop team. Richard is a graduate of the New York Institute of Technology and is a true marketing and technology problem solver. Rich has worked with Jose for over 30 years - and has served many organizations in many industries from the Bruce Lee Foundation to General Motors providing training, marketing services, technology development, and fundraising.

Value Prop helps you cut right to the chase—what’s so great about your product or service and why should people buy it?

Stephen J. Andriole, Ph.D
Former SVP and CTO of Safeguard Scientifics, Inc. and CIGNA Corporation.

We want to know you too.