Get Started



At Value Prop, we work with business owners who are in the fight of their lives to grow their businesses; who have passion and vision but need the time, mental space, and practical know-how to find new paths forward.

Our consulting programs condense decades of strategy, marketing, and sales experience into actionable strategies that give you the keys to unlock new growth. That's how Value Prop helps B2B companies do business growth on purpose.


If you’re a B2B business owner who is comfortable with the status quo, we aren’t for you. Or if you’re only looking to patch up a few holes in your business, you should look elsewhere. You’ll probably find that our programs are too rigorous and radical.

But if you are neither of these types of owners—if you are committed to seeing your business grow, you’re passionate about your vision, and you have fire in your belly to slug it out—then welcome.

That’s who we are too.

We love working with owners just like you.  Our programs are comprehensive, hands-on and practical. We give you the know-how and support you need to transform your strategy, marketing, and sales.

Get Started



We believe in doing. We love taking big ideas and making them real, understandable, and practicable. We are not mountain-top gurus. We’re in the trenches with you.


We are always striving to be better. We believe in getting up off the floor when knocked down. We don’t give up or take the easy way out. And we make sure you won't either.


We love to challenge the status quo. We believe that creative solutions can always be discovered. We help you see your company differently so you can see new paths to growth.


We believe in going the extra mile for our clients. We are deeply grateful for every opportunity we have been given over the years. In return, we are always here to help you.

"Value Prop gets to the heart of what matters in competitive markets –
why should customers do business with you?

Michael Treacy
The Discipline of Market Leaders, and author, Double-Digit Growth


Jose Palomino

Founder and CEO

Jose Palomino, CEO of Value Prop Interactive, helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. By empowering owners with winning marketing and sales strategies, he has unlocked over $250M in new growth for dozens of owner-led B2B companies—even in commoditizing markets. Jose is also a speaker, professor, and author of the acclaimed book, Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets

About Jose

“If you want to stand out from the pack, follow Palomino’s proven formula.”

David Meerman Scott
Bestselling Author The New Rules of Marketing and PR

Frank Michel

Partner and Strategist

Frank is committed to working with business owners to maximize the value of their business by ensuring they have the right growth model and strategy. As a founding partner in Brandywine Mergers & Acquisitions, Frank saw the need for a specialized, pre-sale view on a company from the owner’s perspective. “That need led me to become a Partner with Value Prop Interactive – since so much of their work was on finding the ‘core goodness’ within a company.”

Catherine Goodson

Marketing Manager

Catherine manages all things digital marketing and design for Value Prop Interactive. She is a graduate of the College of William & Mary, with a background in art and psychology. Catherine brings her design, writing, and artistic flair to all of our communication and marketing efforts. She loves solving problems, brand development, and helping the business grow in style.

Richard Bailey

Web Innovation Leader

Richard provides innovative technical insights and strategies to the Value Prop team. Richard is a graduate of the New York Institute of Technology and is a true marketing and technology problem solver. Rich has worked with Jose for over 30 years - and has served many organizations in many industries from the Bruce Lee Foundation to General Motors providing training, marketing services, technology development, and fundraising.

We want to know you too.