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We work with you to design growth.

You’re an established B2B business owner who cares about growth—which means you've probably tried every tactic in the book to turn things around. You’re tired of “seeing what sticks”. You want a real plan that will deliver results.

At Value Prop, our approach to growth is different, because we understand that growth is about more than tactics. Growth is complex. It takes inspiration and intentionality, planning and execution. 

That's why our approach to growth centers on helping owners deploy a right-sized strategy that highlights and strengthens their business' unique strengths.

This is the key to growth, and it’s our specialty. 

The four keys of B2B growth.

We're not here to sell you tactics. We're here to help you design your growth. With over 15 years of experience helping B2B business owners unlock revenue, we’ve found that four things need to be done well to lay a foundation for growth:

  1. A sharp value proposition that matters to your target market
  2. Consistent value delivery that makes your promises real to your market
  3. Marketing activities and programs that connect you with quality leads
  4. A sales process that engages with your best customers in ways they value most

Our "Working with You" Philosophy

We understand how draining it can be—mentally and financially—to find a third party you can trust to help you grow your business. Here's why working with us is different.

We believe you already do great things.

If you own a $2-20M business, you're doing something right. We believe growth happens when you highlight and strengthen your business' unique competitive edge—the heart of your best value for your most desirable customer. We help you figure that out.

We believe in right-sized strategies and tools.

You're busy running your business and you don't have unlimited resources. That means your strategy for growth has to be right-sized: actionable, practical, and powerful. While we have experience with enterprise-level companies, our specialty is helping SMBs.

We believe in empowering business owners.

No one understands your business better than you. Our goal is to augment your superpowers. We take the time to truly understand your business, your goals, your strengths—so we can help you leverage your resources to accomplish growth.

Learn more about how we work

Want to learn more?

If you want to learn more about how we can help your business, schedule a no-strings conversation with our founder, Jose Palomino.

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