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Books on Value Proposition Strategy

Value Prop

Create Powerful I3 Value Propositions to Enter & Win New Markets

Value Prop helps you answer the pivotal question: why should customers do business with you?  

In this book, you will learn new ways to create, diagnose and improve your value proposition — ensuring you deliver your most effective message to your best audience. You will also find:

  • Eye-opening examples of successes that embody the “I3” factors—and some notable failures that didn’t. 
  • Actionable steps to create a winning value proposition and messaging strategy.
  • Principles to help you stand out in a crowded marketplace.

Value Prop will fundamentally change how you bring products and services to market.

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"Value Prop is a highly focused, practical guide to what is too often treated as mysterious and convoluted. This book is all you need.”

Stephen J. Andriole, Ph.D
Professor of Business (Thomas G. Labrecque chair)
Villanova University

The 90-Minute Value Prop Audit

The Brutally Honest Truth About What’s Costing You Customers, Deals and Profits.

 You wouldn't let a surgeon operate without running tests. Nor should you lead your business without a clear diagnostic of whether your core strategy is built to win or quietly setting you up to lose. The 90-Minute Value Prop Audit is that diagnostic. This book walks you through a proven, step-by-step process to evaluate your company’s value proposition across seven essential dimensions: from strategic intent and market clarity to pricing, messaging, and execution.

It doesn’t sell surface level tactics. It reveals, plainly and clearly, what’s working, what’s weakening, and what’s putting your growth at risk.
 
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“This isn’t just another marketing book. It’s a CAT Scan and Messaging Audit that reveals exactly where your growth foundation is cracking.”



Perry Marshall, Author of 80/20 Sales & Marketing

Strategic Propositions

Strategic Propositions observes the process of formulating ideas and bringing them to market. Jose Palomino shares what tactics work well and what strategies fall flat. With specific examples and stories gathered throughout the last decade, Strategic Propositions will make a huge difference in how your company grows.

 

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“Successful business owners know that creating strategic value is the key to commanding a premium. Jose’s new book provides sharp insights and inspiring stories on the how and why of creating business value.”

John Warrillow 
Author of The Automatic Customer

Value Prop Guides

Shorter Guides to help B2B Owners solve specific problems.

How To Competitor Proof Your Business

Get the tools you need to gain an edge in your market and become competitor-proof.

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How To Set Your Critical Priorities

Learn how to set and optimize 7 essential priorities in your business, so you can focus on what matters.

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How To Make Better Decisions For Success

Learn the simple, but powerful method for making decisions that unlock long-term business growth.

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How To Fix Customer Targeting

If you feel like your current customer base is more headache than headway, this is the resource for you.

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Author & Professor

Jose has written two cornerstone books: Value Prop, and Strategic Propositions. He’s also written a half-dozen ebooks and hundreds of blog posts and articles on his passion for strategy, marketing, and sales.

Jose holds an MBA from Villanova University (or as he likes to say it “three-time NCAA champion, Villanova”) - where he teaches graduate-school courses in Strategic Marketing Management and Entrepreneurial Marketing. 

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“Jose produced real-world changes for us. From concept to nuts and bolts, Jose showed us how to grow our business.”

John Szal
Founder and President of Spherical Concepts Inc.

Want Jose to Speak at Your Next Event?

With over 30 years of experience helping owners transform their B2B businesses, Jose is ready to jump start your planning, strategy, or executive conference. Jose’s passion is helping people see and articulate their best value to help them stand out in  competitive markets. If you’d like to have Jose speak at your event, let us know with this booking request form.

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