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The Revenue Throughput System

The system for business owners who are ready for revenue growth. 

We get it. Whether your business is generating $500,000 or $15 million in revenues, a lack of growth is frustrating. You want to take your business to the next level. The Revenue Throughput System gets you there.

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Growth is your top priority.

If you're like most business owners these days, there's one thing that keeps you up at night. Revenue growth.

Because you know that growth is a sign of your company's future. A sign of your family and your employees' security. A sign that the dream you have for your business is not only possible, it's happening.

Which is why a lack of growth is so troubling.

While others might be satisfied with your top line, you're seeing a different story. One where the numbers are staying the same—or declining—year after year despite your best efforts. You've read the strategy books. You've sent your team to the conferences and trainings. You've paid hefty fees for consultants. 

But you're still frustrated by a revenue plateau. You're still bothered by the fact that your years of hard work are paying off with shrinking margins. And you're still plagued by the constant, churning thoughts about what you need to do to make your business grow.

We've worked with hundreds of business owners just like you. And we've found time and again that your lack of growth won't be solved by hiring another salesperson or a social media strategist. Because just like a leaky bucket will never hold water...

A business that isn't systematized for revenue can never grow. 

The owner of a business that isn't systematized will keep pouring water into their bucket and wondering why it isn't working. They will be forever frustrated by growth initiatives that waste resources—because they don't have a comprehensive view of where the leaks are or how to effectively fix them.

It's the owner who understands how to organize and optimize their business as a system that will see the greatest success. That owner has a strategic, comprehensive view of what is constraining growth—and they have the tactical know-how to remove those constraints.

So, if you're ready to go to bed knowing that your business is on the right track...If you're ready to find out where your leaks are and truly fix them...If you're ready to see your revenue grow the way it should...

It's time to systematize your business for revenue growth. Here's how.


Unlock revenue throughput. Unlock growth.

The Revenue Throughput System gives business owners a repeatable, step-by-step process to transform their businesses into powerful revenue machines. It empowers owners with everything they need for growth:

  • A clear picture of what is blocking their growth—and what isn't.
  • A systematic process for optimizing the 8 dimensions of their business essential for growth.
  • All the strategies, tools, and support they need for a revenue growth transformation.

Wait, what's "Revenue Throughput"?

“Revenue Throughput” is the volume and velocity that your business converts opportunities into revenue. But that's a little heady, so let's break it down.

Imagine your business is a pipe. Opportunities (prospects, leads, contracts) flow in at one end and come out on the other end as revenue. Now imagine there are eight major valves on that pipe.

These eight valves can be closed off—constricting the flow of the pipe and slowing down its revenue output. They can also be turned on—allowing the flow of opportunities to move through quickly and at higher volume than ever before.

Can you guess what those eight valves that control your revenue are? Hint: They aren't all about marketing and sales...

As you can see, unlocking your growth isn't just about "turning on" just one area of your business. It's about turning on every valve, making sure that every part of your business is contributing to your maximum revenue output.

So how does the Revenue Throughput System help you do that? Glad you asked.

"Working with Value Prop has made a huge difference in our business and helped increase the valuation of one of our divisions—leading to its successful sale. By keeping us focused on driving revenue, Value Prop has been vital to our business success."

John McNeely, Skip-Line LLC.

Growth Happens When It All Works Together

Business growth isn’t just about pouring more money on marketing. It isn’t just about closing more sales. It’s about optimizing the system that is your business so that it can convert opportunities into profitable revenue. And it’s about giving you control of every “valve” that determines your Revenue Throughput.

How The System Works

The Revenue Throughput System gives business owners a repeatable, step-by-step process to transform their businesses into powerful revenue machines. Here's how it works.

Step 1: Identify Growth Constraints

Implementing the System begins by assessing what parts of your business are constraining your growth with our Revenue Throughput Analyzer. We'll diagnose each of the 8 major dimensions of your Revenue Throughput to determine what is a revenue constraint and what is a revenue contributor.

This gives us an exact roadmap tailored to your specific challenges so we'll know what to tackle first. This approach truly enables you to experience growth as soon as possible.

Step 2: Transform Constraints into Contributors

Next, you'll get all the tools and support you need to tackle your revenue constraints through eight live Transformation Sessions. Each session will show you how to transform a major dimension of your Revenue Throughput and is led by a growth expert. The sessions are conducted online—privately or with a cohort of like-minded business owners, depending on your plan level.

With every session, you'll get all the tools you need to share with your team, so everyone is clear on what they need to do to support your new growth.

Step 3: Optimize for Success

Once you've gotten the practical know-how from each Transformation Session, you'll get the opportunity to troubleshoot specific challenges with a growth expert during your one-on-one Optimization Coaching Sessions. Depending on your plan level, you could have four to twenty-four sessions a year.

This ensures that your plans are executed with clarity and confidence—and that you're on the right track for growth.

Step 4: Repeat for Continual Growth

As you know, growing a business is a continual process, not a one-time effort. That's the beautiful thing about the Revenue Throughput System. It gives you a repeatable process to continually optimize your business—without having to reinvent the wheel.

Once you've optimized all eight dimensions of your Revenue Throughput, you can repeat the process for new revenue streams, put your team through the System, or revisit certain problem areas for a tune-up. 

One System. Two Levels.

We know your schedule and budget require flexibility. That's why we offer two ways to implement the Revenue Throughput System, depending on how you want to engage. Pay monthly, or save by paying annually. The System is based on a 6-month commitment.

Group Program


6 Month Transformation

  • 8 CEO-Group Transformation Sessions over 6 months.
  • Revenue Throughput Assessment.
  • Monthly Optimization Coaching
  • Unlimited access to tools, resources, and strategy guides

Private Program


6 Month Transformation

  • 8 Private Transformation Sessions over 6 months.
  • 2 Revenue Throughput Assessments 
  • 12 Optimization Coaching Sessions (for you and your team)
  • Unlimited access to tools, resources, and strategy guides

Try It Risk-Free for 30 Days

We're so confident that the Revenue Throughput System will accelerate your growth that we offer a 30-Day Money-Back Guarantee for your first month. That means that you can experience the System risk-free—and see for yourself if the tools, transformations, and coaching is for you. If it's not, you'll get your money back, with no hassle.

Want to know more? Attend a Live Demo.

Want to see how it all works? We're show you on a Live Demo so you can make an informed decision—and ask any questions you may have. All you have to do is join us on our next Live Demo.

Join us at the next Live Demo!

Frequently Asked Questions

Meet the Founder

Value Prop founder, Jose Palomino, co-created the concept, principles, and process of Revenue Throughput 15 years ago. He has worked with hundreds of business owners, driving powerful results for companies of all sizes and industries. He has a passion for working with business owners—because he’s one too. He is the author of Value Prop and Strategic Propositions, and is an adjunct professor of Entrepreneurial Marketing at his MBA alma mater, Villanova University.

“Jose is one of the smartest sales and marketing minds I've ever worked with. I follow many of his lessons to this day.”

Mark Feffer, HCM Technology Report

"Jose showed us how to refocus and win in a super competitive manufacturing market, winning new business and adapting in new and creative ways."

Ken Harrison, U.S. Axle

"Jose is a godsend for business owners looking to transcend roadblocks preventing them from reaching their full revenue potential."

Bruce Leto Jr., Dynamic Wave Consulting

What're you doing down here? Take the next step.

If this sounds like a way forward for you and your business—but you still have questions, then join us for a no-obligation Discovery Call. You'll get all the answers to any questions you might still have and learn more about how the Revenue Throughput System has helped owners like you get growth going again.

Schedule a Discovery Call