THE REVENUE THROUGHPUT SYSTEM
Unlock revenue throughput. Unlock growth.
The Revenue Throughput System gives business owners a repeatable, step-by-step process to transform their businesses into powerful revenue machines. It empowers owners with everything they need for growth:
- A clear picture of what is blocking their growth—and what isn't.
- A systematic process for optimizing the 8 dimensions of their business essential for growth.
- All the strategies, tools, and support they need for a revenue growth transformation.
Wait, what's "Revenue Throughput"?
“Revenue Throughput” is the volume and velocity that your business converts opportunities into revenue. But that's a little heady, so let's break it down.
Imagine your business is a pipe. Opportunities (prospects, leads, contracts) flow in at one end and come out on the other end as revenue. Now imagine there are eight major valves on that pipe.
These eight valves can be closed off—constricting the flow of the pipe and slowing down its revenue output. They can also be turned on—allowing the flow of opportunities to move through quickly and at higher volume than ever before.
Can you guess what those eight valves that control your revenue are? Hint: They aren't all about marketing and sales...
As you can see, unlocking your growth isn't just about "turning on" just one area of your business. It's about turning on every valve, making sure that every part of your business is contributing to your maximum revenue output.
So how does the Revenue Throughput System help you do that? Glad you asked.
"Working with Value Prop has made a huge difference in our business and helped increase the valuation of one of our divisions—leading to its successful sale. By keeping us focused on driving revenue, Value Prop has been vital to our business success."
John McNeely, Skip-Line LLC.
How The System Works
The Revenue Throughput System gives business owners a repeatable, step-by-step process to transform their businesses into powerful revenue machines. Here's how it works.
Step 1: Identify Growth Constraints
Implementing the System begins by assessing what parts of your business are constraining your growth with our Revenue Throughput Analyzer. We'll diagnose each of the 8 major dimensions of your Revenue Throughput to determine what is a revenue constraint and what is a revenue contributor.
This gives us an exact roadmap tailored to your specific challenges so we'll know what to tackle first. This approach truly enables you to experience growth as soon as possible.More on the Revenue Throughput Analyzer
Step 2: Transform Constraints into Contributors
Next, you'll get all the tools and support you need to tackle your revenue constraints through eight live Transformation Sessions. Each session will show you how to transform a major dimension of your Revenue Throughput and is led by a growth expert. The sessions are conducted online—privately or with a cohort of like-minded business owners, depending on your plan level.
With every session, you'll get all the tools you need to share with your team, so everyone is clear on what they need to do to support your new growth.More on Transformation Sessions
Step 3: Optimize for Success
Once you've gotten the practical know-how from each Transformation Session, you'll get the opportunity to troubleshoot specific challenges with a growth expert during your one-on-one Optimization Coaching Sessions. Depending on your plan level, you could have four to twenty-four sessions a year.
This ensures that your plans are executed with clarity and confidence—and that you're on the right track for growth.More on Optimization Coaching
Step 4: Repeat for Continual Growth
As you know, growing a business is a continual process, not a one-time effort. That's the beautiful thing about the Revenue Throughput System. It gives you a repeatable process to continually optimize your business—without having to reinvent the wheel.
Once you've optimized all eight dimensions of your Revenue Throughput, you can repeat the process for new revenue streams, put your team through the System, or revisit certain problem areas for a tune-up.Read Case Studies from The System
Frequently Asked Questions
How much time do I have to commit each month?
Who qualifies for the Revenue Throughput System?
I’ve run my business for a long time. How will you show me anything new?
Is this a peer-group program like Vistage?
How long before I begin to see results?
What if I can't make a session?
Meet the Founder
Value Prop founder, Jose Palomino, co-created the concept, principles, and process of Revenue Throughput 15 years ago. He has worked with hundreds of business owners, driving powerful results for companies of all sizes and industries. He has a passion for working with business owners—because he’s one too. He is the author of Value Prop and Strategic Propositions, and is an adjunct professor of Entrepreneurial Marketing at his MBA alma mater, Villanova University.
“Jose is one of the smartest sales and marketing minds I've ever worked with. I follow many of his lessons to this day.”
Mark Feffer, HCM Technology Report
"Jose showed us how to refocus and win in a super competitive manufacturing market, winning new business and adapting in new and creative ways."
Ken Harrison, U.S. Axle
"Jose is a godsend for business owners looking to transcend roadblocks preventing them from reaching their full revenue potential."
Bruce Leto Jr., Dynamic Wave Consulting
What're you doing down here? Take the next step.
If this sounds like a way forward for you and your business—but you still have questions, then join us for a no-obligation Discovery Call. You'll get all the answers to any questions you might still have and learn more about how the Revenue Throughput System has helped owners like you get growth going again.Schedule a Discovery Call