If Your Best Prospects Aren't Choosing You
This Could Be Why
Most owners think the problem is marketing. Or sales. Or not enough leads. But what if the real issue is this: Your company’s true value, the reason you deserve to win, isn’t coming through. It’s not about clever copy or better design.
 It’s about strategic clarity: Who you’re built to serve, Why your offer matters now and how you’re different in ways that count

That’s what this Audit uncovers.
What Is The Value Proposition Audit?
 A fast, expert-led diagnostic to uncover how your value proposition is actually landing with the prospects you most want to win. Built for B2B companies selling serious services, solutions, or expertise. Not for agencies. Not for startups.
 For owners in the arena, asking:

“Why are we losing deals we should be winning?”

This isn’t fluff, it’s not a website review, and it’s not a sales pitch.
It’s your first step toward the strategic clarity your business needs to compete sharper, win faster, and price with confidence.
What We Analyze
Using our proprietary First Impressions Analysis, we assess:

- Clarity of your core value proposition

- Problem-solution orientation

- Strategic relevance to your best customers

- Proof of value, credibility, and differentiation

- Overall strength of positioning in your market

You’ll see what’s working, and what’s quietly costing you deals.
Who It's For
This is for you if:

- You run a B2B company doing $3M–$30M in revenue.

- You’re seeing longer sales cycles, price pressure, or lower win rates.

- You suspect your company’s real value isn’t being seen or believed.

And you want an honest, expert take, without fluff or confusion.
How It Works
- Choose your path below (Buy Now or Book a Call)

- Once enrolled, you’ll receive: A physical copy of The 90-Minute Value Prop Audit (shipped within 1 business day)
and a digital onboarding packet with next steps and deadlines

- You complete the audit questions independently (approx. 60–90 minutes)

- We conduct a full First Impressions Analysis of your public presence

- You receive your Scorecard + Strategic Findings

- We meet for a 60-minute 1:1 strategy session to walk through both perspectives: yours and the market’s, side by side

- You leave with clarity and next steps. No pitch. No pressure.
Why both an inside and outside view matter:

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Your internal perspective (via the book) + our external perspective (via the FIAR Audit) gives you the clearest possible picture of how your value is coming across, and what to fix first.
You'll Get Strategic Clarity
 You’ll leave with:

- A 10-dimension scorecard based on our First Impressions Framework

- A written analysis of your 3 strongest positioning assets

- A breakdown of 3 strategic blind spots that may be stalling deals or squeezing margins

- A full 60-minute strategy session with Jose Palomino to walk through your results.

Plus: You’ll receive a copy of The 90-Minute Value Prop Audit, our field-tested guide that helps you evaluate and strengthen your business’s strategic core.
 (Note: Book must be completed prior to the strategy session.)
I'm Ready, Let's Do ItÂ
 Pay now and get started. You’ll receive the book, instructions, and your audit intake link within 1 business day.
Buy The Audit - $995I Want To Talk First
Let’s schedule a short, no-pressure call. I’ll explain how the Audit works and answer any questions you might have about the process.
Book A Quick CallIf you complete the process and feel it wasn’t worth your time, we’ll refund 100% of your payment.
 No pitch. No pushback. Just clarity or your money back.
