“Engage the end user in the design process. [Don’t] just ask him what he needs, but ask him how he thinks it can be achieved.”
– Amos Winter
Image credit: The MIT SPECTRUM
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If you missed Jose being interviewed on the B2B Marketing Radio Show that’s OK because you can listen to the recording on this post.
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You know what market you’re competing in, but do you have a clear sense as to the “maturity” of that market?
In order to accurately price you offering, you must determine to what degree your specific customer market is mature and well developed.
Image credit: krissen on Flickr
A general rule-of-thumb for identifying whether or not your product/offering is in an established market is if the market is over five years old. However, this is not the only indicator. Other indicators are slow growth in regards to new customers or products.
D.W. Block Associates, LLC, is an agribusiness strategy and management consulting firm serving the agricultural sector. On their website, they write, “Most of us have noticed that the seed business has fewer customers, more competition and more consolidation. Those are signs of a mature market.” Read More »
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On February 17, 2013, Downton Abbey‘s season 3 finale aired on PBS. 8 million Americans tuned in expectantly to witness the ongoing saga between Matthew and Mary, Bates and Anna, the Dowager Countess and whomever dared to ruffle her feathers. In fact, just say one sentence about Downton Abbey at a party or on Twitter, and you will see just how enthusiastic fans are of the show. It’s obvious: we not only love Downton Abbey, but we are (extreme) advocates for it.
Although we can’t all have a Maggie Smith on our team to woo people into becoming our fans with snarky one-liners, we all should be striving for brand advocacy from our customers.
We all want our customers to become our advocates, but what does it take to get there? Read More »
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