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We help owners of B2B businesses grow profitable revenue.


If revenue growth is your #1 priority, you’ve come to the right place. We help B2B business owners develop the strategy, plans, and processes they need to reach their full growth potential.

In short, we design growth. The growth you want.

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Is this you?


  • You are an established B2B owner of a $2-20M business
  • You want a growth strategy you can believe in (not a quick fix)
  • You are frustrated with your sales growth - or just want more sales
  • You are an expert in your field, but not so much in sales and marketing
  • You have tried many things to spark growth—but are unhappy with the ROI
  • You want an expert guide to support your growth activities
  • You want to do something now to put you on the path to growth
Learn more about our ideal client

Then we can help.


There are plenty of marketing and sales agencies who offer specific tactics to drive growth—but real growth, especially for your size and caliber business, is not going to happen through patchwork solutions. The fact is, growth at your level requires a strategic approach that delivers across four areas:

  • A sharp value proposition that matters to your target market
  • Consistent value delivery that makes your promises real to your market
  • Marketing activities and programs that connect you with quality leads
  • A sales process that engages with your best customers in ways they value most.

Regardless of your industry, doing these four things well is what drives profitable growth. We give business owners the strategy, plans, and processes to do just that. 

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You know your business.
We know growth.


Value Prop is a strategy consultancy focused on helping owners of B2B businesses grow their revenues profitably. With decades of experience, we've engaged with hundreds of B2B business owners, CEOs, and leadership teams across a variety of industrial categories, from OEMs to contract manufacturers to professional services—helping them unlock hundreds of millions of dollars in new growth.

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Our Approach to Growth 


We’re not here to sell you a tactic. We are here to help you design your growth. Think of us as growth architects and engineers—because your growth strategy has to be solid and doable, or else it's not a real strategy.

Our approach centers on leveraging what you do best: your people, processes, products, and even your current marketing, content, or other providers. We’re all about strategy, planning, and accountability for owners looking to grow. Real and sustainable growth takes focus and know-how—and that’s our specialty.

We believe you already do great things.


If you own a $2-20M business, you're doing something right. We believe growth happens when you highlight and strengthen your business' unique competitive edge—the heart of your best value for your most desirable customer. We help you figure that out.

We believe in right-sized strategies and tools.


You're busy running your business and you don't have unlimited resources. That means your strategy for growth has to be right-sized: actionable, practical, and powerful. While we have experience with enterprise-level companies, our specialty is helping SMBs.

We believe in empowering business owners.


No one understands your business better than you. Our goal is to augment your superpowers. We take the time to truly understand your business, your goals, your strengths—so we can help you leverage your resources to accomplish growth.

Learn more about our approach

This isn't your first rodeo.
It isn't ours either.


Value Prop has been vital to our business success by keeping us focused on driving revenue. With Jose's help, we increased the valuation of one of our divisions, leading to its successful sale.

John McNeely
CEO, Spec-Rite Systems, Inc.

Working with Value Prop has been game-changing for us. Their training, coaching, and support have helped us weather the current storm and find growth we didn’t think was possible.

Terry McBride
VP, Burns & McBride, Inc.

Jose Palomino is a problem solver. It’s truly remarkable how he can create a perfect, ready-to-go solution. Within three days, I secured two large-scale accounts using his guidance.

Bruce Leto, Jr.
CEO, Dynamic Wave Consulting

Value Prop has been invaluable in helping our business improve our sales. With the help of Jose Palomino, we have been able to extend our leadership in our market.

Richard Van Fleet
President, Creative MediaWorks

Learn more about our successes

Real resources for B2B growth.


Transitioning CEO Leadership with Rob Dube

Jun 27, 2022

How to Engage Your Talent to Keep It with Lisa Ryan

Jun 22, 2022

You can also check out our free owner guides, books, blog, and podcast.

Want to learn more?


If you want to learn more about how we can help your business, schedule a no-strings conversation with our founder, Jose Palomino.

Let's Talk