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B2B Owners:  Get off the Revenue Plateau


If you’ve ever felt your business growth is “stuck,” you’ve come to the right place. We help B2B business owners like you develop the strategy, plans, and processes to reach your full growth potential.

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Is this you?


  • You are an established B2B owner of a $2-20M business.
  • You want a growth strategy you can believe in (not a quick fix).
  • You are frustrated with your sales growth - or just want more sales.
  • You are an expert in your field, but not so much in sales and marketing.
  • You have tried many things to spark growth—but are unhappy with the ROI.
  • You want an expert guide to support your growth activities.
  • You want to do something now to put you on a growth path!
Learn more about our ideal client

Then we can help.


Plenty of marketing and sales agencies offer specific tactics to drive growth—but real growth, especially for your size and caliber business, will not happen through patchwork solutions. The fact is, growth at your level requires a strategic approach that delivers across four areas:

  • A sharp value proposition that matters to your target market
  • A marketing program that connects you with quality leads
  • A sales process that engages your best customers in ways they value most.
  • Consistent value delivery that maximizes your revenue per customer.

Regardless of your industry, doing these four things well drives profitable growth. 

We give business owners the strategy, plans, and processes to do just that. 

Learn more about how we work

You know your business.
We know growth.


Value Prop is a strategy consultancy focused on helping owners of B2B businesses grow their revenues profitably. With decades of experience, we've engaged with hundreds of B2B business owners, CEOs, and leadership teams across various industrial categories, from OEMs to contract manufacturers to professional services—helping them unlock hundreds of millions of dollars in new growth.

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Our Approach to Growth 


We’re not here to sell you a tactic. We are here to help you design your growth. Think of us as your growth architect.

Our approach centers on leveraging what you do best: your people, processes, products, and even your current marketing, content, or other providers. We’re all about strategy, planning, and accountability for owners looking to grow. Real and sustainable growth takes focus and know-how—our specialty.

Learn more about our approach

This isn't your first rodeo.
It isn't ours either.


Value Prop has been vital to our business success by keeping us focused on driving revenue. With Jose's help, we increased the valuation of one of our divisions, leading to its successful sale.

John McNeely
CEO, Spec-Rite Systems, Inc.

Working with Value Prop has been game-changing for us. Their training, coaching, and support have helped us weather the current storm and find growth we didn’t think was possible.

Terry McBride
VP, Burns & McBride, Inc.

Jose Palomino is a problem solver. It’s truly remarkable how he can create a perfect, ready-to-go solution. Within three days, I secured two large-scale accounts using his guidance.

Bruce Leto, Jr.
CEO, Dynamic Wave Consulting

Value Prop has been invaluable in helping our business improve our sales. With the help of Jose Palomino, we have been able to extend our leadership in our market.

Richard Van Fleet
President, Creative MediaWorks

Learn more about our successes

Real resources for B2B growth.


5 Questions to Ask Your Best Customers

Jul 18, 2024

Managing for Profitability with Rocky Lalvani

Jul 18, 2024

The Key to Marketing and Sales Success with Marcus Sheridan

Jul 16, 2024

Check out our owner guides, books, blog, and podcast.

Want to learn more?


If you want to learn more about how we can help your business, schedule a no-strings conversation with our founder, Jose Palomino.

Let's Talk