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Win more and better business—even in a commoditizing market.

If your business is facing declining sales, shrinking margins, long sales cycles, or decreasing lead flow, it's time for a change. We help mid-market B2B businesses sharpen their competitive edge to win more and better business, even in commoditizing markets.

Explore Our Consulting Programs

You know your business.

We know growth.

Value Prop is a strategy, marketing, and sales consultancy with decades of experience helping mid-sized B2B companies find new growth. We've engaged with hundreds of B2B business owners, CEOs, and leadership teams across a wide variety of industries, from IT to professional services to industrial manufacturing—helping unlock over $250M in new growth.

You're tired of "seeing what sticks". 

Our approach to growth is different.

If you're frustrated by declining sales, thinning margins, languishing sales cycles, or shrinking lead flow, you've probably tried every tactic in the book to turn things around.

And yet, here you are. Still frustrated.

At Value Prop, our approach to growth is different—because we understand that growth is about more than tactics. It's about a right-sized strategy that highlights and strengthens your business' unique competitive edge.

When you sharpen your competitive edge, you gain your ideal customers’ attention and desire to work with you. And as a result, you enjoy:

  • Sales growth because more customers value what you do
  • Stronger margins because customers prefer to buy from you
  • Shorter sales cycles because customers are eager to do business with you 
  • Steady lead flow because customers learn about you in compelling ways.

Learn more about what sets us apart

You're too busy for open-ended consulting.

Our structured programs deliver results.

Competitive Edge Program

Sharpen your advantage in your market. We help you design, deploy, and drive a competitive edge to win more and better business—in less than 12 months.

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Revenue Throughput 

Find out where growth is getting stuck. Our robust Revenue Throughput Analyzer™ will give you the clarity to turn business into a powerful revenue machine. 

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Accelerator Workshops for Teams

Tackle specific challenges in your strategy, marketing, and sales through our targeted, 3-day training workshops for you and your team.

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Strategic Coaching for Owners & CEOs

Get clarity and support to execute your plans with confidence. Private strategic coaching is available with Value Prop CEO, Jose Palomino. 

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This isn't your first rodeo.

It isn't ours either.

"Value Prop has been vital to our business success by keeping us focused on driving revenue. With Jose's help, we increased the valuation of one of our divisions, leading to its successful sale."

John McNeely
CEO, Spec-Rite Systems, Inc.

"The principles of Value Prop have been game-changers for us. Their training, coaching, and support have helped us weather the current storm and find growth we didn’t think was possible."

Terry McBride
Vice President, Burns & McBride, Inc.

"Jose Palomino is a problem solver. It’s truly remarkable how Jose can transmute a sea of information into a perfect, ready-to-go solution. Jose led me in the right direction. Within three days, I secured two large-scale accounts using his guidance."

Bruce Leto, Jr.
Partner, Dynamic Wave Consulting

"Value Prop has been invaluable in helping our business improve our sales effectiveness and marketing consistency. With the help of Jose Palomino, we have been able to extend our leadership in the national healthcare multimedia arena. "

Richard Van Fleet
President, Creative MediaWorks, Inc.


You want real resources for growth.

We've got them.

How to FIND Your Best Messaging with Tamsen Webster

Jan 24, 2022

Building an Intentional Sales Process with Jose Palomino

Jan 21, 2022

The Daily Discipline of Successful Entrepreneurs with Simon Severino

Jan 19, 2022

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Value Prop Interactive is a strategy, marketing, and sales consultancy that helps B2B companies sharpen their competitive edge to win more and better business—even in commoditizing markets.