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Everything you need for B2B revenue growth.

Say goodbye to revenue plateaus and backsliding sales. We have the tools and guidance you need to systematize your business for profitable, year-over-year revenue growth. 

Explore Our Growth Solutions

You know your business.

We know growth.

For 15 years, Value Prop has helped hundreds of business owners maximize their revenue growth to achieve new levels of success. We help owners grow their revenue streams through our live, online programs, and expert coaching.

Revenue Throughput 

Unlock new growth through a repeatable, step-by-step process that will transform your business into a powerful revenue machine. 

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Accelerator Workshops

Tackle specific challenges in your strategy, marketing, and sales through our targeted workshops for you and your team.

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Strategic Coaching

Execute your plans with clarity, competence, and confidence through private strategic coaching. 

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Why We're Different

If you're stuck on a revenue plateau or frustrated by backsliding sales, you've probably tried every tactic in every business growth book you can. And yet, here you are. Still frustrated.

At Value Prop, our approach to growth is different—because we understand that growth isn't just a function of your marketing and sales. It's a whole-company mission that requires every process—from sales to production to customer support—to be optimized for maximum revenue generation.

We call this "big picture", systematic view of revenue generation Revenue Throughput. And through our growth solutions, we'll help you unlock yours.

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Let's rethink what's possible.

Learn about our growth solutions.

The Revenue Throughput System

Everything Business Owners Need for Growth

Get clarity on what is constraining your growth. Learn the tools to make the changes that matter. Get support to get it right the first time.

System Features:

✓ Crystal clarity on where to focus to unleash growth through our unique Revenue Throughput Analyzer.

Proven tools and strategies that you deploy to eliminate revenue constraints and reach your next level of growth.

Expert guidance through private coaching sessions with a strategy expert you can trust.

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Accelerator Workshops

Targeted Workshops for B2B Business Owners & Their Teams

Collaborate with your team to unlock new growth, one dimension at a time. Our workshops will help you tackle and solve your specific revenue challenges. 

So you can cross them off your list.

Workshop Features:

Step-by-step framework that helps you solve your problem from beginning to end. 

Expert guidance that leads and supports you and your team through it all.

 Interactive process that gets all your key people to own the result.

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Strategic Coaching

Private, Practical, and Trustworthy Support
Part of the Revenue Throughput System and available a-la-carte.

One-on-one coaching means you get expert help as you put your plans into action.

Led by Value Prop founder, Jose Palomino.

 Coaching Features:

✔ Strategic insights based on 30 years of B2B strategy, marketing, and sales experience

✔ Actionable advice you can understand and implement right away.

Accountability to keep you focused on the task at hand: driving new growth.

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Revenue growth is what we do.

Our clients want to tell you about it.

"Value Prop has been vital to our business success by keeping us focused on driving revenue. With Jose's help, we increased the valuation of one of our divisions, leading to its successful sale."

John McNeely
CEO, Spec-Rite Systems, Inc.

"The principles of Value Prop have been game-changers for us. Their training, coaching, and support have helped us weather the current storm and find growth we didn’t think was possible."

Terry McBride
Vice President, Burns & McBride, Inc.

"Jose Palomino is a problem solver. It’s truly remarkable how Jose can transmute a sea of information into a perfect, ready-to-go solution. Jose led me in the right direction. Within three days, I secured two large-scale accounts using his guidance."

Bruce Leto, Jr.
Partner, Dynamic Wave Consulting

"Value Prop has been invaluable in helping our business improve our sales effectiveness and marketing consistency. With the help of Jose Palomino, we have been able to extend our leadership in the national healthcare multimedia arena. "

Richard Van Fleet
President, Creative MediaWorks, Inc.


Be our next success story.

Explore our growth solutions.

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Value Prop empowers B2B business owners to develop the strategy, marketing, and sales approaches they need to systematically grow their revenue streams and profits. Our Revenue Throughput approach is comprehensive, practical, and powerful.