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Expanding Your Target Customer with Jose Palomino

podcast Nov 21, 2023

Business Growth On Purpose || Episode 302

About This Episode with Jose Palomino

Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question!

Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer.

We'll cover topics like:

  1. How to expand your relationship with your best clients
  2. How to identify new pools of ideal clients


Listen to Business Growth On Purpose 

When you're done listening to Jose, take a look at the other innovators and business thought leaders we've recently had on the show.

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