THE VALUE PROP BLOG

Burger King’s Bacon Sundae: Smart Move or Absurd Assumption?

advertising Jul 17, 2012

“Would you like some bacon with that?”

Smile if you will, but don’t be surprised if you hear that phrase uttered by the cashier at your local Burger King the next time you order a sundae. Yes. A sundae.

Burger King, in an attempt to re-ignite revenue growth (since being challenged – not so much by McDonald’s – but by newer players, such as Five Guys) has decided to jump on “the bacon bandwagon” and unveiled their Bacon Sundae (along with a...

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