THE VALUE PROP BLOG

When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest.

In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at 12.1% (Statista). EOS ranked fourth on Business Insider’s list of the Top 50 Brands that Young Women Love. It was alongside major league players like Sephora (#7), Victoria’s Secret (#3), and Forever 21...