THE VALUE PROP BLOG

4 Things Business Owners Should Know About Why People Buy

I have a question for you: Why do customers buy? 

A few weeks ago, I was working with a client whose sales team was struggling to close deals. So I asked him the question I just asked you. It's one of those questions that seems so elementary, it's easy to brush it off.

But really think about it.

When he and his sales team did, they all came up with different answers (which is fine, I love creativity!) But at the end of the day, customers kept slipping away to...

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Love Song Marketing: Know Your Specific Buyer

Every Song Has A Story:

What’s your favorite love song? Almost everyone has one; whether it reminds you of your high school sweetheart or the first dance at your wedding, love songs hold a special place in our hearts.

Billboard Magazine, the “bible” of the music industry, recently named their Top 50 love songs of all time. While most songs on the list are beloved and well known, no doubt some of them were written without real love in mind – that is, from a...

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EOS & the Importance of Thinking Like Your Target Market

When it comes to thinking like your target market, it’s hard to tell whether Millennials are the easiest to read — or the hardest.

In 2015, EOS accounted for 11.5% of all lip balm sales in the United States. It was second only to Burt’s Bees at 12.1% (Statista). EOS ranked fourth on Business Insider’s list of the Top 50 Brands that Young Women Love. It was alongside major league players like Sephora (#7), Victoria’s Secret (#3), and Forever 21...

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