What Pizzerias in a Small Town Teach Us About Differentiation

Differentiation … at least the practical idea of it… came to mind when I first moved to the suburbs outside of Philadelphia 15 years ago. One of my more interesting discoveries—having grown up in Manhattan, where pizzerias are on every corner—was the sheer number of pizzerias in Wayne, PA.

Unlike the dense population of where I lived in Washington Heights in upper Manhattan, Wayne is a bucolic, suburban town with a very spread out community and its own nice...

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