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Fix Your Sales Process, Not Just Your People with Liston Witherill

marketing revenue throughput podcast sales Nov 15, 2021

The Revenue Throughput Podcast || Episode 78

About This Episode & Liston Witherill

It's tempting to think that the solution to sales problems is better salespeople. While an ace salesperson certainly helps, a better system is the priority. 

Today’s guest is Liston Witherill. Liston is an expert in the systematizing and improving sales processes. He does this in a way that is creative and realistic. After listening to today’s episode, you will walk away with pointers you can apply to your business with positive outcomes!

Liston is curious about how people make decisions and why they do the things they do. That curiosity has led him to study politics, economics, psychology, and now he applies what he’s learned to sales and marketing. 

He’s trained teams at a multibillion dollar company, and has worked with independent consultants and small firms. Liston has also run his own firm. He’s done all of this to achieve one goal: to make 100 million world-class, ethical communicators who can effectively sell their best work and ideas. 

After listening to today’s episode, visit to learn more about Liston and how he can help you effectively improve your business outcomes!

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When you're done listening to Liston, take a look at the other instigators and business thinkers we've recently had on the show.

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