How to Differentiate ANY Offer and Win with Lee SalzSep 24, 2021
The Revenue Throughput Podcast || Episode 56
About This Episode & Lee Salz
"I don't care what you're selling - if someone needs it, we'll find away to make you the best one they can find."
In competitive markets, differentiation is the live-or-die ingredient that determines a company's fate. It also probably means you can't leave your differentiation on the back burner, hoping it works with little more than good intentions.
Enter Lee Salz - Lee has a unique super power of being able to help transform your offer and how you present it into a one-of-a-kind, top-of-the-wishlist market breaker. Today, he's helping us tackle the key principles that can help you differentiate your brand and your offer, even in the most competitive (or boring...) spaces.
In today’s episode, Lee Salz the author of, Sell Different. Lee will talk to us about some of the key principals of how the way you approach your selling can change the game meaningfully; even in commodity categories or if you sell a product similar to your competitors.
Lee B. Salz is a world-renowned sales management strategist and CEO of Sales Architects®. When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to Lee B. Salz. A recognized specialist in Sales Differentiation, Lee helps organizations win more deals at the prices they want. Working across all industries and sales types, he creates winning sales strategies for companies around the globe.
After listening to today’s episode, check out https://www.salesarchitects.com for more information about Lee and Sales Architects!
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